UNLESS YOU HAVE THE LUXURY OF TAKING OUT A BANK LOAN, ATTRACTING INVESTORS TO FUND YOUR BUSINESS IS A GREAT OPTION TO GET THE MONEY FOR YOUR BUSINESS.
Attracting investors, the right investors, in order to gain the capital you want, requires that you present yourself and your business in the right light.
When pitching, investors are sure to highlight experience and knowledge. Good ideas are everywhere and are worthless without the team to execute against them. If you have a great idea, there are probably thousands of people that have that same good idea. It’s hard to find anything new under the sun.
So be sure to not only assemble the right team to execute, but highlight the track record of that team in seeking investment.
Beyond assembling the right team, positioning is definitely key. The right positioning of the same business plan can make all the difference both in actually attracting investors and in getting them to invest with favorable deal terms.
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AUTHORED BY TRENT READ
Trent has been a CFO of two venture/growth equity-backed companies that ranked on Inc. Magazine’s list of fastest growing companies in the country which he successfully led from their infancy to full liquidity events. He began his career as an Analyst in investment banking with Deutsche Bank. He was then a Senior Financial Analyst for a $200 million business unit of Honeywell. He then returned to investment banking as an Associate and then VP at Wachovia Securities and Sagent Advisors respectively. He worked with media, digital media, telecom, software/SaaS, and internet infrastructure companies on transactions that varied from multi-billion dollar LBOs to small growth equity capital raises. Trent is now a partner at EP and is the head of EP’s Utah valuation practice.
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