Attracting investors, the right investors, in order to gain the capital you want, requires that you present yourself and your business in the right light.
When pitching, investors are sure to highlight experience and knowledge. Good ideas are everywhere and are worthless without the team to execute against them. If you have a great idea, there are probably thousands of people that have that same good idea. It’s hard to find anything new under the sun.
So be sure to not only assemble the right team to execute, but highlight the track record of that team in seeking investment.
Beyond assembling the right team, positioning is definitely key. The right positioning of the same business plan can make all the difference both in actually attracting investors and in getting them to invest with favorable deal terms.